Niche: Health & Wellness (Dietary Supplements)
3x ROAS in 12 months - Fighting Big Pharma
They came to us struggling to survive in a market dominated by pharmaceutical giants with decades of trust and infinite budgets. We repositioned them from "trying to look clinical" to "building a Gen-Z wellness movement."
Revenue stability in Pakistan's chaotic market, and a brand that finally stands out on the shelf and on social.
We stopped competing… We redefined the category
Big pharma wins on distribution and decades of trust. We couldn't beat them there. But we could beat them on brand. We repositioned Stembio as the colorful, Gen-Z-friendly supplement brand for the new generation.
Not clinical. Not boring. Not trying to be pharma.
The result? A brand that resonates with the generation that actually cares about organic wellness—and pharma can't touch that authenticity.
We partnered with 50+ micro-influencers in wellness, fitness, and lifestyle. No fake celebrity endorsements.
Real creators with engaged audiences who actually use the products. We built an ambassador program, gifted strategically, and amplified top-performing UGC through paid ads.
The result? Social proof that pharma brands can't buy—because Gen-Z trusts people, not corporations.
Authentic creators over celebrity endorsements
Pakistan's market is brutal—economic volatility, shifting consumer behavior, supply chain chaos. But we built systems that delivered consistent results. ROAS went from 1.2x to 3x in 12 months.
Not clinical. Not boring. Not trying to be pharma.
Repeat purchase rates improved 40% through Whatsapp messaging and loyalty programs. Monthly revenue stabilization at $6-8K despite the market's chaos. When you have strategy, the market doesn't matter.
