Niche: High-Fashion (Jewelry & Watches)
Zero to 5+ ROAS :
The Gen-Z High-Fashion Jewelry Brand
Kult Fiction is proof that you don't need to be in the US or Europe to build a premium brand. We took an idea and turned it into a viral sensation.
1M+ video views. 50+ influencer partnerships. From zero to market presence.
We didn't go cheap. We went premium—and Gen-Z paid for it.
Pakistan's jewelry market is dominated by cheap artificial jewelry and traditional gold. We built something different: gender-neutral, anti-tarnish, PVD vacuum-plated pieces that feel luxury but aren't out of reach. Custom designs. Premium materials. Fashion-forward aesthetics.
The result? High-income Gen-Z bought in. Elite and upper-middle-class became our core audience—because we didn't chase mass market. We built aspiration.
50+ creators. Multiple 100K+ videos. Zero paid celebrity endorsements.
We didn't throw money at celebrities. We partnered with 50+ micro and macro influencers who actually loved the jewelry. Gifting programs, paid collabs, and ambassador deals—all data-backed.
We handpicked creators whose audiences matched our vibe: fashion-forward, expressive, premium-conscious Gen-Z. The result? Organic virality. Multiple videos crossed 100K+ views. UGC became our creative engine.
Instagram feeds flooded with real people wearing real Kult Fiction. That's how you build a movement, not just a product line.
From chaos to consistency: A brand ready to go global
Month 0-3: System building—brand identity, product line strategy, initial creator partnerships, testing ads.
Month 4-6: Market entry—scaling Meta and TikTok ads, building UGC library, optimizing for ROAS.
Month 7-12: Scale—hit 5+ ROAS consistently, stabilized at $3-4K/month revenue, built repeatable playbooks for international expansion.
Kult Fiction started as "our brand"—we handle everything from manufacturing to sourcing to marketing. Now it's a brand with solid unit economics, organic reach, and a growth trajectory that's pointing international. Pakistan is just the beginning.
