Niche: Energy & Power (Consumer Electronics Market)
Turning batteries into a brand.
5000+ organic followers in 2 months.
Batteries are boring. Corporate. Invisible. Encore Solutions was stuck in B2B limbo. We took one of the least sexy industries and turned it into something Gen-Z actually follows.
Visual rebrand, humor-driven campaigns, and an AI mascot named Atom.
We killed the corporate vibe… Batteries got a personality
Before us, Encore looked like every other energy company: gray, technical, forgettable. We rebranded everything—logo, packaging, product naming, visual identity. RMS became Encore Kinetix. Batteries became Encore Storebox.
We introduced color, life, and energy (literally). The vibe? Think funky, colorful aesthetic—but for batteries and IoT systems. Suddenly, a B2B brand looked like a DTC lifestyle brand. And people noticed.
We didn't sell batteries. We made people laugh about them.
How do you make batteries interesting? You don't take them seriously. We created content that was absurd, relatable, and hilarious. An abandoned car with headlights still on? "Max power." Someone stumbling over LEGOs in the dark because their power's out? "This could've been avoided."
We built lifestyle moments around a product that's usually invisible. Then we introduced Atom, our AI mascot—answering questions, cracking jokes, building community. Social media went from zero to 5,000+ organic followers in 2 months. That's not paid growth. That's brand recall.
$100 ad spend = 1,000 leads. High-ticket needs high- quality targeting
Batteries aren't impulse buys. They're high-ticket B2B and consumer purchases. So we optimized for quality over quantity. Every $100 spent generated ~1,000 solid leads. 1% conversion rate on high-ticket items = sustainable revenue growth.
For context: in most industries, 1% is baseline. For high-ticket B2B products? That's excellent. We didn't chase vanity metrics. We chased revenue. And it worked—sales growth, increased B2B eyeballs, and a brand people finally remembered.
